Privacy policy
How we collect, use, and protect your personal information.
Introduction
MetalsAlpha ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at www.metalsalpha.com.
Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site.
Information we collect
Information you provide
We may collect information you voluntarily provide when you:
- Subscribe to our newsletter
- Contact us through our website
- Participate in surveys or promotions
This information may include your name and email address.
Automatically collected information
When you visit our website, we automatically collect certain information about your device, including:
- Device information: Browser type, operating system, and device type
- Log data: IP address, access times, pages viewed, and referring URL
- Location data: General geographic location based on IP address (country/region level only)
Cookies and similar technologies
We use a minimal number of cookies. We do not set any cookies for regular visitors. The
only cookie we use (metalsalpha_auth) is strictly necessary for
administrator authentication and is never set for public users.
Our analytics services (Vercel Analytics and Ahrefs Web Analytics) are cookie-free and do not track individual users across websites.
For full details, please see our Cookie Policy.
How we use your information
We use the information we collect to:
- Provide, maintain, and improve our website and services
- Send you newsletters and updates (with your consent)
- Respond to your comments, questions, and requests
- Analyze usage patterns to improve user experience
- Display region-appropriate content and dealer recommendations
- Protect against fraud and unauthorized access
Information sharing
We do not sell, trade, or rent your personal information to third parties. We may share your information with:
- Service providers: Who help us operate our website (hosting, analytics, email services)
- Legal requirements: When required by law or to protect our rights
- Business transfers: In connection with a merger, acquisition, or sale of assets
Third-party analytics
We use the following analytics services to understand how visitors interact with our website. All three are configured without cookies and do not track individual users across websites:
- Vercel Analytics: Collects anonymized, aggregated usage data
- Ahrefs Web Analytics: Collects pageview data via server-side event tracking
- Google Analytics 4 (GA4): Configured with
storage: 'none'and IP anonymisation — no cookies or persistent identifiers are set on your device. Data is processed by Google LLC under their Privacy Policy.
Affiliate links
Our website contains affiliate links to third-party dealer websites. When you click these links, the destination site may collect information according to their own privacy policies. We encourage you to review the privacy policies of any third-party sites you visit.
We do not share your personal information with our affiliate partners. The only data shared is that a click originated from our site, which is used to track referral commissions.
Data security
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
Data retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this privacy policy, unless a longer retention period is required by law.
Your rights
Depending on your location, you may have the right to:
- Access the personal information we hold about you
- Request correction of inaccurate information
- Request deletion of your personal information
- Object to or restrict processing of your information
- Withdraw consent (where processing is based on consent)
- Data portability
To exercise these rights, please contact us using the details provided below.
UK and EU residents (GDPR)
If you are a resident of the United Kingdom or European Union, you have additional rights under the General Data Protection Regulation (GDPR). Our legal basis for processing your information includes:
- Your consent (for newsletters)
- Our legitimate interests (for website analytics and improvement)
- Compliance with legal obligations
California residents (CCPA)
If you are a California resident, the California Consumer Privacy Act (CCPA) provides you with additional rights regarding your personal information, including the right to know what information we collect and the right to request deletion.
Children's privacy
Our website is not intended for children under 18 years of age. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.
Changes to this policy
We may update this privacy policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last updated" date. We encourage you to review this policy periodically.
Contact us
If you have questions about this privacy policy or our privacy practices, please contact us at:
Email: privacy@metalsalpha.com
Contact page: www.metalsalpha.com/contact